Director of US Federal Marketing

Job title: Director of US Federal Marketing in Virginia at Riverbed Technology, Inc.

Company: Riverbed Technology, Inc.

Job description: Riverbed. Empower the Experience:Riverbed, the leader in AI observability, helps organizations optimize their user’s experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered observability platform and solutions optimize digital experiences and greatly improves IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences. Position:Title: Director of US Federal MarketingLocation: Home/Remote VirginiaRiverbed are seeking a strategic and dynamic Director of US Federal Marketing to lead and drive marketing initiatives across the U.S. Federal sector. This individual will be responsible for shaping and executing marketing strategies aimed at increasing visibility, engagement, and revenue within the U.S. Federal Government market. The ideal candidate will have deep expertise in marketing to government agencies, a comprehensive understanding of federal procurement processes, experience of working closely with sales and technical teams, and the ability to manage cross-functional teams in a fast-paced, results-driven environment. What you will do: * Strategic Planning & Execution:

• Develop and implement a comprehensive federal marketing strategy to drive business growth within U.S. Government agencies, aligning with company goals and objectives.


• Oversee the creation and execution of marketing events and campaigns targeting key federal agencies, ensuring that all initiatives comply with federal procurement regulations and guidelines.


• Brand Positioning & Awareness:

• Build and maintain a strong brand presence within the U.S. Federal sector by leading thought leadership, content creation, and advocacy programs.


• Position the company as an industry leader in federal markets through digital and traditional channels, including events, webinars, and conferences.


• Demand Generation:

• Develop and oversee programs to generate leads, nurture federal prospects, and drive sales pipeline growth.


• Collaborate with the sales team to ensure alignment of marketing and sales strategies, improving lead conversion rates and sales cycle efficiency.


• Stakeholder Engagement:

• Cultivate strong relationships with key stakeholders, Sales leadership, Marketing, and Channel teams


• Ensure that the marketing strategy is designed to support and enhance long-term relationships with federal clients.


• Analysis:

• Leverage data and analytics to refine marketing strategies, assess campaign effectiveness, lead management and maintain the scorecard to report on key performance metrics to leadership.


• Cross-Functional Collaboration:

• Collaborate closely with internal teams such as Sales, Product Marketing, Channel and broader marketing colleagues, to ensure cohesive messaging and approach across all federal-focused initiatives.


• Manage federal marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.


• Compliance & Regulatory Knowledge:

• Ensure all marketing activities comply with federal regulations.


• Stay up-to-date on the latest changes in federal marketing guidelines and adjust strategies accordingly.

What makes you an ideal candidate:

• Experience:

• Minimum of 7 years of experience in marketing with a strong focus on U.S. Federal Government or public sector marketing.


• Proven experience developing and leading marketing strategies for large-scale federal projects or organizations.


• Strong background in demand generation, digital marketing, and brand development tailored to government clients.


• Skills:

• Exceptional leadership, communication, and interpersonal skills, with the ability to influence and build relationships with senior executives and government stakeholders.


• Strategic thinker with strong project management capabilities.


• Data-driven with proficiency in marketing analytics and CRM tools (e.g., Salesforce, HubSpot, etc.).


• Expertise in managing marketing campaigns across multiple platforms (social media, email, paid media, etc.).

What we offer:Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.Benefits & Perks vary by Country. About Riverbed:With a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a ‘customer-first’ company, we are all about our people with a shared commitment to creating a global impact. We bring our best selves to work and pursue excellence, trust, and respect for one another. We welcome and encourage transparency and open communication throughout the company. We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing. We are committed to our people, partners, and customers while supporting the communities where we work and live. It’s the Power of WE that binds us together.Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.Check us out on:@LifeAtRiverbed Tags:#LI-SC1

Expected salary:

Location: Virginia

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