Lead, Marketing Automation & Technology

Job title: Lead, Marketing Automation & Technology in Alexandria, VA at Society for Human Resource Management

Company: Society for Human Resource Management

Job description: Lead, Marketing Automation & Technology1800 Duke St, Alexandria, VA 22314, USA Req #1120Monday, May 19, 2025SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.SummaryThe Lead, Marketing Automation & Technology is responsible for driving platform strategy, system integrations, and cross-functional collaboration across SHRM’s marketing technology ecosystem. This leadership role oversees the contracting, implementation, optimization, and governance of key platforms including Adobe Marketo Engage, Vibes SMS, Dynamic Chat and Adobe Journey Optimizer (AJO).Working closely with Marketing, IT, and Business Intelligence teams, this position ensures seamless data flow and platform operability to enable advanced automation, personalization, and analytics. This individual will play a pivotal role in SHRM’s digital transformation efforts by aligning marketing technology capabilities with both B2C/B2B marketing strategies and organizational priorities.The ideal candidate will have deep expertise in Marketo and other marketing automation/journey orchestration platforms and will facilitate, promote, and support a test-and-learn culture that enhances campaign performance and marketing ROI.ResponsibilitiesMarketing Technology Leadership & Strategy

• Own and manage SHRM’s marketing technology stack, including platform selection, contract management, implementation planning, system governance, and ongoing optimization


• Lead the strategy and execution of Adobe Marketo Engage, ensuring seamless integrations with CRM (Salesforce), web, and analytics platforms.


• Oversee the use and integration of tools including Vibes SMS, Dynamic Chat, and Adobe Journey Optimizer (AJO) to deliver real-time, multi-channel engagement.


• Ensure appropriate campaign tagging, segmentation, and tracking are in place across platforms in collaboration with Business Intelligence.


• Serve as a cross-functional leader between Marketing, IT, and Business Intelligence, translating business needs into technical solutions.


• Supervise two senior marketing technology specialists.

• Oversee advanced audience segmentation, personalization strategies, and automation workflows within Adobe Marketo Engage and supporting platforms.


• Drive the use of AI-powered personalization and test-and-learn strategies including A/B testing.

• Collaborate with stakeholders to identify marketing automation use cases, define business requirements, and oversee technical implementation.


• Oversee and streamline data integrations across platforms.


• Support the implementation and optimization of the CDP to improve data unification, customer insights, and omnichannel marketing.

• Germane degree and non-degree credentials or other verifications of skills and competencies will be considered

• At least seven (7) years of experience in marketing technology, digital marketing, or a related field.


• Proven expertise in Adobe Marketo Engage, including automation workflows, audience segmentation, and performance optimization.


• Hands-on experience with cross-channel campaign management, CDP platforms, and web personalization technologies.


• Experience collaborating with IT, Business Intelligence, and marketing teams to optimize technology integrations and marketing performance.


• Experience with Salesforce, Adobe Target, Adobe Journey Optimizer (AJO) and Customer Journey Analytics preferred.


• Exposure to predictive analytics, AI-driven marketing, and machine learning for customer segmentation preferred.


• Proficiency in HTML, CSS, JavaScript, SQL, and relational databases preferred.

• Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.


• Strong knowledge of marketing analytics, campaign attribution models, and data-driven decision-making.


• Strong project management skills, capable of handling multiple initiatives simultaneously.


• Strong analytical mindset with a data-driven approach to marketing optimization.


• Expert knowledge of marketing automation, email best practices, audience segmentation, and CRM integrations.


• Ability to translate technical concepts for non-technical stakeholders and align technology with business objectives.

• Adobe Marketo Engage Business Practitioner Expert a plus.

• Prolonged periods of sitting at a desk and working on a computer.


• Frequent use of hands and fingers for typing, handling documents, and using office equipment.


• Occasional standing, walking, bending, and reaching.


• Ability to lift and carry up to 30 pounds as needed.


• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

• This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.

Expected salary: $90000 - 115000 per year

Location: Alexandria, VA

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