Social Media Manager – National Commercial Services

Job title: Social Media Manager – National Commercial Services in Santa Ana, CA at First American

Company: First American

Job description: Who We Are Join a team that puts its People First! As a member of First American's family of companies, National Commercial Services provides single-point service for simple to multi-property/multi-state national commercial real estate transactions. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.What We Do In this new role, the Social Media Manager will build and nurture the Direct Title Group’s brand community as part of the enterprise marketing strategy. Responsibilities include strategy development, campaign planning, content development, project management, community engagement, employee advocacy, best practices training and analytics. This role involves collaborating across teams and with leaders at all levels of the organization to understand the social media landscape and facilitate content contributions from subject matter experts.This role is remote for out-of-area candidates. For local candidates to the Santa Ana, CA main campus, this role would be hybrid.What You'll DoCampaign Planning and Execution

• Bring brand positioning to life through social: Execute social marketing framework for enterprise campaigns and initiatives.


• Understand local market objectives and priorities to customize for local usage and optimization.


• Develop, execute, and manage separate paid and organic growth strategies aligned with brand objectives across multiple social media channels.


• Brainstorm and develop campaigns from the ground up in collaboration with division leadership.


• Own and maintain content calendars, manage approvals, and integrate campaigns across SEO, email, web, PR, and cross-division initiatives.

Social Content Development

• Create and curate content tailored for enterprise, divisional, and employee-level distribution, including short-form and long-form video content.


• Ensure content aligns with audience, platform, and campaign goals.


• Use brand voice and A/B testing to develop effective content.


• Partner with internal creative teams to produce visuals for social.


• Build toolkits and templates to help teams efficiently execute platform-specific strategies.


• Continuously innovate based on evolving platform capabilities.


• Experience in managing and amplifying blog and podcast content on social is a plus.

Community Management

• Manage divisional social channels: LinkedIn, Facebook, Instagram, and YouTube.


• Monitor daily discussions, respond to inquiries, and maintain a responsive and reputable online presence.


• Track engagement metrics and improve channel experiences.


• Serve as the SME for social channels and employee advocacy platforms.

Social Media Reporting

• Analyze engagement data and content performance using analytics tools.


• Deliver regular insights and recommendations (weekly, monthly, quarterly).


• Optimize strategy through data storytelling, highlighting trends, audience behavior, and content resonance.

Best Practices and Training

• Share and train others on social marketing best practices.


• Partner with group marketing leadership to deliver training on social execution, employee advocacy, and brand protection.


• Elevate the brand through strong reputation management and social leadership across the division.

What You’ll Bring

• 3+ years of B2B social media experience in marketing, communications, or related fields, preferably within finance, title, or institutional industries.


• 2+ years with social media platforms and tech stacks (e.g., Sprout Social, Hootsuite, Meta Business Suite, employee advocacy tools).


• Proven ability to develop and implement video-first strategies that drive engagement.


• Strong writing, editing, and creative thinking skills—writing samples may be requested.


• Experience in both employee advocacy and brand reputation management, including training teams and protecting brand voice.


• Familiarity with social promotion of podcasts and blog content.


• Strong grasp of platform best practices for LinkedIn, Facebook, Instagram, and YouTube.


• Analytical mindset: capable of transforming social data into actionable strategy.


• Thrives in mid-to-large corporate environments, with the interpersonal skills to manage cross-functional collaboration and internal alignment.


• Excellent organization, communication, and multi-tasking skills in a fast-paced environment.


• Confidence, sound judgment and adaptability in evolving business and social landscapes.

Pay Range: $82,925.00 - $110,525.00This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.What We Offer By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

Expected salary: $82925 - 110525 per year

Location: Santa Ana, CA

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