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Partner Marketing Manager

Remote, USA Full-time Posted 2025-05-22

We’re looking for a Partner Marketing Manager with 5–7 years of experience to lead and scale high-impact go-to-market strategies across our strategic, channel, and technology partnerships. This role will drive and execute joint campaigns, partner lifecycle engagement, and co-marketing programs designed to generate demand, deepen partner relationships, and grow ActiveCampaign’s ecosystem influence.

You’ll work cross-functionally with sales, partner managers, product marketing, content, growth, and lifecycle teams to deliver integrated, measurable partner programs that elevate our brand and accelerate pipeline through partner-sourced and partner-influenced demand.


What your day to day could consist of:
  • Lead joint marketing campaigns from planning to execution with top-tier channel, agency, and technology partners—driving awareness, demand, and revenue outcomes
  • Develop scalable campaign frameworks and toolkits that partner managers can activate across the partner lifecycle
  • Own co-marketing programs and planning rhythms across partner segments, aligning with go-to-market, product, and content priorities
  • Create strategic content and assets including webinars, case studies, product launches, landing pages, and campaigns tailored to specific partner motions
  • Collaborate on strategic launches for new integrations, partner solutions, or programs—owning the marketing strategy across channels
  • Drive partner enablement efforts with marketing resources and co-branded sales materials to support partner onboarding and sales acceleration
  • Report on campaign performance, influence on pipeline, and ROI across partner types and marketing channels
  • Act as a strategic advisor to partner managers, helping prioritize partner initiatives and support partner satisfaction and success
  • Ensure marketing alignment across partner and corporate brand, voice, and messaging


    • What is needed:
  • 5–7 years of experience in partner marketing, channel marketing, or strategic B2B marketing
  • Proven success building and executing co-marketing programs that drive demand and partner engagement
  • Experience developing scalable frameworks for partner marketing execution (e.g. campaign kits, event playbooks, lifecycle communications)
  • Strong cross-functional collaboration and stakeholder management skills
  • Ability to independently manage complex projects across multiple teams and timelines
  • Excellent communication, writing, and presentation skills with a strategic mindset
  • Comfortable working in a fast-moving, high-growth environment with multiple partner types and priorities
  • Experience with B2B, SaaS,and integrated technology ecosystems

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